Site links Under the Google Search Results - A Traffic Booster

Google has introduced a new development in SEO.

Now when you search any url in google search you will see site links under the main search result.

Here is an example

when i search the following url in google, i will get the following results.

Disease and control, slide show and medication etc are all the site links. that has been added automatically by google.

These sitelinks tell the visitor that the particular site has many useful information according to search query.

Google only shows sitelinks for results when we think they’ll be useful to the user. If you have sitelinks for your website, you can control sitelinks that are displayed by Google

If you think that a sitelink URL is inappropriate or incorrect, you can demote it. Demote means " to decrease the value of something". Demoting a URL for a sitelink tells Google that you don’t consider this URL a good sitelink candidate for a specific page on your site. Google doesn’t guarantee that demoted URLs will never appear as a sitelink, but they do consider a demotion a strong hint and will try to honor your requests when generating sitelinks.

To demote a sitelink URL:On the Webmaster Tools Home page, click the site you want.
Under Site configuration, click Sitelinks.
In the For this search result box, complete the URL for which you don’t want a specific sitelink URL to appear.
In the Demote this sitelink URL box, complete the URL of the sitelink you want to demote.

Once you’ve demoted or undemoted a sitelink, it can take some time for search results to reflect your changes.
You can demote up to 100 URLs, and demotions are effective for 90 days from your most recent visit to the Sitelinks page in Webmaster Tools.
If you see no sitelinks under your search result it means your blog html is not well formed and don't allow google bots to choose site links.