Optimize Blog Post Title For Better SEO – SEO Blogger

Blogger is an excellent free blogging platform that provide us with lot of options. It provides us unlimited disk space and unlimited bandwidth. This is true that it is the number one blogging platform and every new blogger prefers this as his blogging platform.

Blog post title is very important from SEO point of view. Following three parameters are important for SEO of blog post title.

1. Length of the title should be less than 64 characters.

2. Blog title must contain key words.

3. Place blog post title before blog title.

4. Proper heading tag for blog title.

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1. Length of the title

Keep the length of your title less than 64 characters (along with spaces). Because search engines trim the rest of the title and count only the first 64 characters. Incorporate the key word in the first 64 characters of the title.

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2. Blog title must contain keywords.

Use Google keyword tool to search for the keywords relevant to your content. Keywords are those words which are entered in search bar of search engines to find an article or answer to the query. Find a keyword, choose a keyword, check that keyword in Google key word tools for competition. Use a low competition keyword for better results. Once you finalize the keyword, incorporate the keyword at the start of title.

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3. Place Blog Post title before blog title.

If you search your blog post in search engine and you see that your blog title appear before post title then you should change it for better SEO. to change it follow the following steps.

Go to blogger dashboard, select your blog and go to template, click template html editor. Blogger new template html editor will open.

search:

<title><data:blog.pageTitle/></title>

select it and replace it with the following html code.

<b:if cond='data:blog.pageType == &quot;item&quot;'>
<title><data:blog.pageName/> | <data:blog.title/></title>
<b:else/>
<title><data:blog.pageTitle/></title>
</b:if>

Save your template and give search engines some time to crawl your blog and correct the title. If you don’t have this issue than skip this step and go for the other options.

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4. Proper heading tag for the blog post title.

This is the most important step. The default setting of the blogger is like this.

H1 tag for blog title

H2 tag for blog widget titles

H3 tag for blog post titles.

Therefore, in default settings of blogger blog post title comes at number 3. If your blog post title has H3 tag, then you should change it, Make it H2 or H1, H2 is the tag that most of the bloggers use for post titles. I will explain in my next post how to change the heading tag of blog post title.

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